They desire authenticity and individualism, with clothing serving as a key form of self-expression, but Gen Z's social habits reveal they are seeking guidance from others they trust before committing to a dress or a pair of sneakers. Tethered to their phones, this generation spends an average of 12 hours on social media apps per week. It used to be a trip around the mall with friends, but many teens today are scouring TikTok for inspiration. "They're definitely leaning into TikTok to help guide them in what they want." "My kids come to me all the time now showing me TikTok videos, pointing at them, saying, 'I want to buy this' or 'I think this is cute for the fall,'" said Nicole Leinbach, a Boulder resident who is the mother of Kylie and 13-year-old Claire. She was also closely monitoring, even during school hours, other hashtags on the social platform, like "#preppy" and "#closettour." Ultimately, Kylie ended up snagging it in a bigger size and taking it in for alterations. The teen then relied on her favorite TikTok influencers, who often post #fashionhauls and #OOTD (outfit of the day), to alert her when the skort would be back on sale. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower The authoritative record of NPR’s programming is the audio record.Best Debt Consolidation Loans for Bad Credit This text may not be in its final form and may be updated or revised in the future. NPR transcripts are created on a rush deadline by an NPR contractor. Visit our website terms of use and permissions pages at for further information. And as the 100-year-old fashion icon Iris Apfel once said, fashion you can buy, but style you possess.Ĭopyright © 2022 NPR. Like, really - Costco? Heck yeah.ĬHANG: Heck yeah. And I always say it's from Costco, and I get the same response - like, a blank look on their face. MALDONADO: A lot of my clothes that I wear I get compliments on every single day. SUMMERS: And if you are skeptical about that fashion-forward part. They want to know that they're getting a good deal, and they want to know that what they're wearing is also fashion-forward, too. MALDONADO: Now that people are working from home and a little bit more budget-conscious, they don't want to spend a lot of money on, you know, expensive items. SUMMERS: Jennifer Maldonado is one of the TikTokers creating that hype under the handle You heard her earlier talking about those oh-so-soft Eddie Bauer quarter-zips. SOLA-SANTIAGO: I think a lot of people are just really interested in the affordability, the convenience and then kind of taking part of this hype, which is kind of a very interesting phenomenon for Costco. And though Costco declined to speak with us about the phenomenon, we caught up with fashion writer Frances Sola-Santiago.įRANCES SOLA-SANTIAGO: There is a lot of hype about, you know, shopping at Costco.ĬHANG: She wrote a piece for Refinery29 called "The Unexpected Appeal Of Costco Fashion." The search term Costco clothing finds has 1.7 billion views on TikTok. Soft doesn't even begin to describe these Eddie Bauer quarter-zips. UNIDENTIFIED PERSON: These Columbia Sports are so cute, and they're only $30. The Lole sweatshirt and jogger sets are already on sale - 14.99 for the pants and 18.99. JESSICA STROPLE: This week's best Costco fashion finds. But the big box store is making waves on TikTok right now for its fashionable clothing. Costco is famous for its hot dogs and jumbo-sized products.
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